Arghhh….
I had coffee this morning with some fellow designer
makers. It’s a regular thing, supposedly
to have a good old gossip and stuff our faces with cake, but we always end up
talking about work. Hmmfff. A lot of skills and knowledge sharing goes
on, suggestions, help, analysis, problem solving. But, honestly, we do gossip and eat lots of
cake too, I promise ! Anyway, this
morning… there was much chat of the kind
that makes me go all Homer Simpson (Bla bla
bla bla bla, burger, beer, oo look there’s a flying doughnut). “SEO” “Social network linking” “algorithms” bla
bla bla . Doh !
Basically the discussion was about improving our online marketing
techniques. I like to think I’m pretty
confident around computers and t’internet, but this was scary.
The problem with running your own business is that you can’t
just be good at one thing. If only it
was just all about fabrics and colours and design. I’m good at that stuff. But you also have to be good at marketing,
and planning, and book keeping too. Got
some learning to do, and fast.
On the plus side, I like learning, and doing the same thing
day after day bores me. So, I’m off to
find out how to “do” Search Engine Optimisation”, and how to link blogs and
Facebook and Twitter, and how to bring more “traffic” to my website. The
lovely pile of new linen will have to wait.
No comments:
Post a Comment